About Us

Our Beginning 

bluboho was born by great friends and adventurers, founders Cheryl and Maggie. Since its inception, bluboho has grown as a new-concept retailer with a focus on uniquely refined jewelry, meaningful relationships and joy.

The bluboho name conjures connection to others, nature and unlimited possibility, with references to sea and sky, it evokes a luxurious, free-spirited lifestyle and a lust for life.

Our Purpose and Offering

We capture life’s intangibles with our refined jewelry. We offer a curated mix of refined and thoughtful pieces, our jewelry strikes a balance of raw beauty, punctuating the unfolding story of the free-spirited life. bluboho jewelry represents a forever filled with quiet moments and wild rides.